Frost and Sullivan 2016 North American Retail Location Intelligence Company of the Year Award & Editor’s Choice from Shopper Marketing Magazine
SAN JOSE, Calif.–(BUSINESS WIRE)–Sep. 20, 2016– InvenSense, Inc., (NYSE:INVN), a leading provider of MEMS sensor platform solutions, announced the recognition of Coursa Retail™ as a leader in shopper retargeting and location analytics for brick and mortar retail. Coursa Retail uses the motion sensors (accelerometer and gyroscope) in smartphones to accurately track step-by-step path, location and dwell point history of individual shoppers in retail stores. This enables retailers and brands to identify missed conversions and retarget customers more effectively with products that are of specific interest to them, driving additional sales.
Frost & Sullivan has awarded Coursa Retail with the 2016 North American Retail Location Intelligence Company of the Year award. “In the highly competitive retail market, having in-depth knowledge of customer behavior is critical in the ability of retailers to maximize sales,” said Brendan Read, Industry Analyst at Frost and Sullivan. “The genius of Coursa Retail is that it taps into arguably the best and the most ubiquitous customer-locating methods available and that is the sensors embedded into everyday smartphones, activated through retailers’ apps. Coursa Retail performs its magic as customers go about their business.”
The September 2016 issue of Shopper Marketing Magazine by Path to Purchase Institute has bestowed Coursa Retail with their Editor’s Choice, recognizing the key advantages of the Coursa Retail platform versus existing solutions on the market. Coursa Retail operates in the background and does not require real-time engagement by the shopper, nor any expensive per-store infrastructure or site surveys, and it works on shopper’s existing iOS and Android smartphones.
The Coursa Retail platform assists retailers by delivering unprecedented shopper insights such as missed conversions, checkout duration and queue measurement, purchase sequence, and traffic flow by department, end-cap, aisle and category. With precise shopper location information, retailers can retarget consumers based on their in-store browsing and shopping history that can drastically improve conversion rates and customer loyalty.
The Coursa Retail platform is available for retail pilot deployments. The platform will be showcased to retailers at Path to Purchase Expo in Chicago on September 20-22 (Booth #834). For additional information, please visit http://www.coursaretail.com/ or contact Sales at sales@coursaretail.com.
About InvenSense
InvenSense, Inc. (NYSE:INVN) is the world’s leading provider of MEMS sensor platforms. InvenSense’s vision of Sensing Everything™ targets the consumer electronics and industrial markets with integrated Motion and Sound solutions. Our solutions combine MEMS (micro electrical mechanical systems) sensors, such as accelerometers, gyroscopes, compasses, and microphones with proprietary algorithms and firmware that intelligently process, synthesize, and calibrate the output of sensors, maximizing performance and accuracy. InvenSense’s motion tracking, audio and location platforms, and services can be found in Mobile, Wearables, Smart Home, Industrial, Automotive, and IoT products. InvenSense is headquartered in San Jose, Californiaand has offices worldwide. For more information, go to www.invensense.tdk.com and http://www.coursaretail.com.
©2016 InvenSense, Inc. All rights reserved. InvenSense, Sensing Everything, FireFly, SensorStudio, TrustedSensor, Coursa, Coursa Sports, Coursa Retail, UltraPrint, MotionTracking, MotionProcessing, MotionProcessor, MotionFusion, MotionApps, InvenSenseTV, DMP, AAR, and the InvenSense logo are trademarks of InvenSense, Inc. Other company and product names may be trademarks of the respective companies with which they are associated.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160920005701/en/
Source: InvenSense, Inc.
