Deal will broaden reach of InvenSense MEMS Sensor SoC solutions to IoT markets
SAN JOSE, Calif.–(BUSINESS WIRE)–Feb. 23, 2016– InvenSense Inc. (NYSE:INVN), a leading provider of MEMS sensor platform solutions, today announced the extension of its strategic distribution agreement with Avnet, Inc. (NYSE:AVT), a leading global technology distributor, increasing the footprint and expanding the Internet of Sensors platform globally. With the extended agreement, Avnet is now chartered with sales and value-added support for InvenSense’s MEMS sensor platform solutions in the U.S., Asia, the EU and Japan.
As one of the of the world’s largest technology distribution and services companies, Avnet offers leading design-chain and supply-chain services for embedded engineers worldwide. Avnet’s large customer base of electronic original equipment manufacturers and electronic manufacturing service providers allows InvenSense to significantly extend its reach to hundreds of thousands of potential new customers.
“Expanding our relationship with InvenSense enables Avnet to deliver increased value to our customers, particularly in key verticals like health and fitness wearables, with the ‘design anywhere, produce anywhere’ flexibility that is so crucial to remaining competitive in today’s global market,” said Alex Iuorio, senior vice president, supplier development, Avnet Electronics Marketing Americas.
“Avnet’s extensive worldwide network of embedded design engineers helps InvenSense expand the served available market for all of our MEMS sensor platform solutions,” said Behrooz Abdi, president and CEO of InvenSense. “We are making a concerted effort on a global scale to build out our platform for the Internet of Things and look forward to a continued partnership with Avnet as we continue to advance the Internet of Sensors.”
Come visit InvenSense at the Avnet Memec booth during Embedded World in Hall 1, 1-370 Nuremberg, Germany on February 23-25, 2016 (map). For additional information about the InvenSense Motion and Sound devices, please visit our website at www.invensense.tdk.com or contact InvenSense Sales at sales@invensense.com.
About InvenSense
InvenSense, Inc. (NYSE:INVN) is the world’s leading provider of MEMS sensor platforms. The company’s patented InvenSense Fabrication Platform, MotionFusion® technology, and location software and services address the emerging needs of many mass-market consumer applications via improved performance, accuracy, and intuitive motion-, gesture- and sound-based interfaces. InvenSense technology can be found in Mobile, Wearables, Smart Home, Industrial, and Automotive products. InvenSense is headquartered in San Jose, California and has offices in Boston, China, Taiwan, Korea, Japan,France, Canada, Slovakia and Italy. More information can be found at www.invensense.tdk.com and http://www.coursaretail.com/ follow us on Twitter at @InvenSense.
©2016 InvenSense, Inc. All rights reserved. InvenSense, Sensing Everything, FireFly, SensorStudio, TrustedSensor, Coursa, UltraPrint, MotionTracking, MotionProcessing, MotionProcessor, MotionFusion, MotionApps, InvenSenseTV, DMP, AAR, and the InvenSense logo are trademarks of InvenSense, Inc.Other company and product names may be trademarks of the respective companies with which they are associated.
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Source: InvenSense Inc.
