InvenSense and Symmetry Electronics Extend Value-Added Distribution Agreement Worldwide
- Deal extends worldwide reach
- Delivers value-added support to MEMS solutions
SAN JOSE, Calif.--(BUSINESS WIRE)--TDK Corporation (TSE:6762) announces InvenSense Inc., a TDK Group Company, and leading provider of MEMS sensor platform solutions, has extended its strategic distribution agreement with Symmetry Electronics, a leading global distributor of wireless, IoT and video technologies, increasing the footprint and expanding the InvenSense “Sensing Everything” platform globally. With the extended agreement, Symmetry Electronics is now chartered with sales and value-added support for InvenSense’s MEMS sensor platform solutions worldwide. InvenSense provides industry leading sensor technologies in motion tracking, optical image stabilization, location tracking and audio microphones; solutions can be found in the consumer, industrial, automotive and IoT market sectors.
As a member of the TTI Semiconductor Group, Symmetry Electronics specializes in wireless, IoT and video solutions, providing OEMs with a focused and curated line card. TDK, having a long-standing relationship with the TTI family of companies, now enables Symmetry Electronics to support and distribute the full product portfolio of InvenSense; the latest of acquisitions made by TDK.
“The growing market of IoT is increasing the need for high-quality, low-powered MEMS sensors,” said Mark Zack, Vice President and General Manager at Symmetry Electronics. “We are extremely excited to offer InvenSense products to our customers. The innovative technology InvenSense provides will enable our customers to utilize cutting-edge MEMS sensors in their IoT applications.”
“Demand Creation through Distribution is vital to the success of the IoT marketplace,” said Dan Goehl, VP of Worldwide Sales at InvenSense. “We are very excited to have Symmetry as a partner to help maximize our success and provide our customers with such support, extending beyond traditional distributor offerings.”
Please visit: www.invensense.tdk.com or contact InvenSense Sales at sales@invensense.com for more information.
Glossary
- MEMS: Micro Electrical Mechanical Systems
- 6-Axis: 3-Axis Gyroscope + 3-Axis Accelerometer
- IoT: Internet of Things
Main applications
- Precision IoT devices
- Premium smartphones
- High Performance Virtual Reality Headsets
- High Accuracy Robotics
- Automotive solutions
- Wearables
About TDK Corporation
TDK Corporation is a leading electronics company based in Tokyo, Japan. It was established in 1935 to commercialize ferrite, a key material in electronic and magnetic products. TDK's comprehensive portfolio features passive components such as ceramic, aluminum electrolytic and film capacitors, as well as magnetics, high-frequency, and piezo and protection devices. The product spectrum also includes sensors and sensor systems such as temperature and pressure, magnetic, and MEMS sensors. In addition, TDK provides power supplies and energy devices, magnetic heads and more. These products are marketed under the product brands TDK, EPCOS, InvenSense, Micronas, Tronics and TDK-Lambda. TDK focuses on demanding markets in the areas of information and communication technology and automotive, industrial and consumer electronics. The company has a network of design and manufacturing locations and sales offices in Asia, Europe, and in North and South America. In fiscal 2018, TDK posted total sales of USD 12 billion and employed about 103,000 people worldwide.
About InvenSense
InvenSense, Inc., a TDK Group company, is a world leading provider of MEMS sensor platforms. InvenSense’s vision of Sensing Everything® targets the consumer electronics and industrial areas with integrated Motion and Sound solutions. InvenSense’s solutions combine MEMS (micro electrical mechanical systems) sensors, such as accelerometers, gyroscopes, compasses, and microphones with proprietary algorithms and firmware that intelligently process, synthesize, and calibrate the output of sensors, maximizing performance and accuracy. InvenSense’s motion tracking, audio and location platforms, and services can be found in Mobile, Wearables, Smart Home, Industrial, Automotive, and IoT products. In May of 2017, InvenSense became part of the MEMS Sensors Business Group within the newly formed Sensor Systems Business Company of TDK Corporation. InvenSense is headquartered in San Jose, California and has offices worldwide. For more information, go to www.invensense.tdk.com.
About Symmetry Electronics
In July 2017, Symmetry Electronics was acquired by TTI, Inc., a Berkshire Hathaway company. As an authorized global semiconductor distributor offering technical support, sales and distribution of wireless and video technologies, Symmetry has been selling electronic components since 1998. Symmetry serves customers with a worldwide sales and engineering team delivering technical services alongside an e-commerce experience. With its focused line card, growing inventory and unsurpassed technical support, Symmetry strives to support design engineers and buyers throughout the design cycle and in production. The company is headquartered in Los Angeles with international offices in Mexico, Brazil, Canada and China. For more information about Symmetry Electronics, visit www.symmetryelectronics.com.
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